Similarly, Google.com has disrupted online advertising and created a new revenue stream by placing highly targeted text ads besides the search results of its search engine.

类似的还有Google公司，它瓦解了在线广告领域，并通过出售搜索结果旁的高度精准的文本广告创造出新的收益源。

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Social networks like Facebook can provide online marketers hyper-targeted advertising opportunities that can tap into new customer segments and serve as a complement to other paid search programs.

像Facebook这样的社交网络能够给在线营销人员提供超定向广告的机会，它能深入了解新的细分客户，并且能够作为其它付费搜索程序的一种补充。

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Tesco, the supermarket chain, this month started to use its customers' shopping histories to sell targeted online advertising.

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First, it is a more tailored approach for targeted marketing and online advertising enabled by advances in technology, search and consumer behavior algorithms.

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That's about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week.

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