With marketers and consumers feeling less frightened about the economy, retailers are dabbling with new technology and promotions to lure shoppers to stores and websites.

FORBES: Retailers Roll Out Gimmicks to Lure Holiday Shoppers

Metro Tech, a 1990s-era office park, has been trying to lure technology companies with cheap rents and a site in the heart of a borough where many of their employees live.

WSJ: Videogame On��in Brooklyn

Heyer, who has asked NTM to identify new ways to lure guests to Starwood Hotels with the distribution of entertainment and technology.

FORBES: Magazine Article