The outstanding alumni resources of the private universities have the brand effect, the education value and the cultural value.

民办高校杰出校友资源具有品牌效应、育人价值和文化价值。

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If a Chinese brand could attract these people, it could cause a huge ripple effect among the Big Three and the Japanese manufacturers selling in the USA.

如果中国品牌能够吸引这些人，那么不但会对美国汽车三巨头，也会对在美国销售的日本厂商造成巨大的连锁反应。

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The same effect occurred for chocolate brands with different brand biographies and was enhanced for consumers who thought of themselves as underdogs.

在拥有不同的品牌历史的巧克力品牌之间，也存在同样的效应。并且，对于认为自己就是落魄者的消费者而言，这种效应更加强。

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When it comes down to it, if an organization places restrictions that limits the way it engages with the public, such as the ones placed on the Olympic athletes, it will eventually have an adverse effect on the brand over time, gradually making it less relevant.

FORBES: A New Social Media Strategy for the Olympics, Future Sporting Events

The recruiting effect is the most important component towards further brand restoration.

FORBES: Magnitude of Notre Dame's 2012 Brand Restoration Hinges on USC Game

Social media is an invaluable tool to address and even reverse potential liabilities before they can have a detrimental effect on the brand.

FORBES: Social Media in the C-Suite