The aggregate carrying value of the business reputation apportioned to the above-mentioned asset groups;

分摊到上述资产组的商誉的账面价值合计。

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The business reputation shall, together with the related asset group or combination of asset group, be subject to the impairment test.

商誉应当结合与其相关的资产组或者资产组组合进行减值测试。

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The firm’s reputation for quality, on which the business was built, is shattered.

这所公司曾经所塑造的质量信誉已经被粉碎。

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But some foreigners living here say one factor that hurt's South Korea's reputation is the difficulty many international companies have doing business here.

VOA: standard.2009.11.05

Your banker understands that your business can't pay the money back and that the bank has a reputation in the community of helping business people, so they won't ask for the money even though it's a short-term loan that they made to you.

他会理解,你的公司可能无法还钱,在业界里银行向来,有帮助企业家的美名,所以他们不会要求你还钱,即使他们借给你的是短期贷款

耶鲁公开课 - 金融市场课程节选

While this is not surprising to those of us in the business of reputation management, some may wonder why leading brands want to avoid the link with Penn State, as an institution, when it appears that the horrible sex crimes were committed by one person there.

FORBES: Penn State: Whose Fault Is It?

Honestly, until its recent opening to the general public known as Unvarnished.com, is in the reputation business.

FORBES: Trust-Industrial Complexes

Toyota may be wrong, of course, but they are still the No. 1 carmaker in the world with the best reputation for knowing the business.

FORBES: Backseat Driver