He is on the board of the Jewish Foundation of Metropolitan Detroit and serves as chairman of its Investment Committee and as Associate Chairman of the Community Services Allocation Committee of the Jewish Federation of Metropolitan Detroit.

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The finding is important because the medical community suffers from a shortage of cadavers, explains Michel Anteby, an associate professor in the Organizational Behavior Unit at Harvard Business School who cowrote the paper with Filiz Garip of Harvard University, Paul V.

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The biggest potential payoff with this type of marketing is that your potential customers now associate you and your business with the community.

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