In benchmarking that price point as thedefaultvalue for nearly all books in the Kindle Store, Amazon was discounting to a loss, presumably to build adoption of the Kindle platform.
Another news story that was blown out of proportion was the notional value of credit default swaps and the power of those swaps to keep the stock market headed downward, during the recent bear market.
Markit, for example, gathers information from a large collection of financial services companies to provide an independent view on thevalue of credit default swaps.