... 4. Employer Brand Awareness: 雇主品牌 5. THE EMPLOYER BRAND: 雇主商标管理 6. Employer image and brand building: 雇主形象及品牌 ...
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THE EMPLOYER BRAND CREDIBILITY GAP 雇主品牌信任危机弥合鸿沟
As equity value of brand is widely recognized by brand theory, the employer brand which is a branch of corporate brand should have its own unique value.
品牌学说中广泛认可品牌的资产价值,因此,作为企业品牌大类中的一个分支——雇主品牌,也应有其独特的价值体现。
参考来源 - 关于企业雇主品牌资产评价体系的构建研究·2,447,543篇论文数据,部分数据来源于NoteExpress
With the wave of Best Employers Award rising in China, the Chinese academic and business community also have wide interest and participation on the employer brand.
随着最佳雇主评选风潮在中国兴起,这也引起了中国学术界和企业界对雇主品牌领域的广泛关注和参与。
This article discussed the employer brand structure of universities by questionnaire investigation from the needs of applicants that are students reading for doctors degree.
以雇主品牌理论为基础,以在校博士生为研究对象,通过问卷调查和访谈,系统研究了高校作为雇主时的雇主品牌结构问题。
The employer brand has a wide range of excellent value reflecting on a company to gain and retain talent people, which in returns to improve the overall competitive advantages.
雇主品牌有着多方面的卓越的价值体现,对企业赢得和留住优秀人才,进而提高企业的整体竞争优势起着举足轻重的作用。
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