Article 18 a franchisee may not transfer the franchise to anyone else without consent of the franchiser.

第十八条未经特许人同意，被特许人不得向他人转让特许经营权。

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When the franchiser and the franchisee renew the franchise contract, the preceding paragraph may not apply.

特许人和被特许人续签特许经营合同的，不适用前款规定。

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Article 11 For engaging in franchise activities, the franchiser and the franchisee shall conclude a written franchise contract.

第十一条从事特许经营活动，特许人和被特许人应当采用书面形式订立特许经营合同。

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Disclosure documents also include a system's franchise agreement, which is an overview of the requirements of the relationship between the franchiser and franchisee.

WSJ: So You Want In? How to Assess a Franchise Opportunity

The franchiser owns a trademark or brand, which he (or she) agrees to allow the franchisee to use for a fee (often an original purchase price plus a percentage of sales).

ECONOMIST: Idea

The holding company is already the franchiser of Arby's.

FORBES: Magazine Article