So the choice and management of international marketing channels is not only a way of everyday management, but more a channel for corporation to get international comparative advantages.
因此,国际营销渠道的选择与管理已不仅仅起到日常的管理作用,而作为企业获得国际竞争优势的重要手段。
No matter researchers on Marketing and Organization or practitioners all stress the importance of Channel Conflict Management.
无论是市场学家还是组织理论学者以及企业管理者都非常重视营销渠道冲突。
This article mainly studies on the exclusive agent marketing channel pattern in a small territory and channel management adopted by lanzhou chemical marketing company in the sales of LT products.
本文着重研究了兰州化工销售公司LT产品的“小区域独家代理”渠道模式及其渠道管理。
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