英文文献经常将名牌表述为领导品牌（Leading Brand）或最有价值的品牌（The Most Valuable Brand），以此推理，名牌旅游产品就是领导品牌产品，它是为顾客、业主、管理者、员工和当地社区提供最大价值的旅游产品。
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The most valuable brand in the world was experiencing a crisis of confidence.
世界上最具价值的品牌正经历一场信任危机。
Apple currently is the most valuable brand because it has a clear business strategy, and it's executing on that strategy extremely well.
苹果凭借明确的商业策略和对策略地完美执行，成为当前是最具价值的品牌。
But this year it is also playing host to another great drama, the relaunching of the most valuable personal brand in the world.
但在今年，该俱乐部同样主办了另一出大型剧目——重新投放世界上最有价值的个人品牌。
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