You can't go wrong with any item wrapped in a Tiffany blue box with a white ribbon.

FORBES

But where Sugarfina really stands out is in design each candy is packaged individually in transparent cubes, neatly packed into bento box-inspired Tiffany blue gift boxes.

FORBES: Sugarfina: One Candy-Coated Startup's Plans For A Lucrative Exit -- But First A Trip To Space

Companies like Tiffany, which has a trademark on the distinctive blue color of its boxes, also took a keen interest in the proceedings.

FORBES: Louboutin Wins Protection For Red, But Don't Try To Grab Blue Just Yet