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"The next five years will be the time investment takes off in Cambodia and the country starts to put itself on the map, " explained Douglas Clayton, founder of Leopard Capital, which manages a private equity fund that invests in Cambodia.
CNN: Cambodia's athletes seek a better playing field
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But perhaps nothing has done more to put the brand on the map than its out-of-the-box Soul crossover and the hip-hopping hamsters that serve as its, er, spokesrodents.
MSN: Kia moves to change its image, hamsters and all
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The Ordnance Survey (OS) agreed to put Gwenllian on the map after a campaign by the society and consultation with groups such as the National Trust and Snowdonia National Park Authority.
BBC: Peak renamed after Welsh princess