To establish a good customer base, he opened a VIP service -anyone who bought anything became a VIP member.

为了建立一个良好的客户基础，他开通了VIP服务：凡购买商品者均可成为VIP会员。

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This includes periodic follow-up, customer rewards, other perks, providing VIP and other membership privileges, and in some cases, personalized service e.g.

这主要包括定期的后续服务工作、客户奖励以及其他一些特别服务，如给予VIP和其他等级的会员特殊待遇。

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Practice top-notch customer service: In a small business, Spector said, every customer can be treated as a VIP.

实行一流的客户服务 ：小本生意，Spector说，每个顾客都可以作为VIP会员。

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These include a special site on which to shop, guaranteed free next day shipping, a VIP phone number to call for customer service, as well as an exclusive online outfit-builder tool.

FORBES: USEFUL > SIMPLICITY TRUMPS ALL