The only way to beat them is to know them well and provide a product or service enhancements that are presently unavailable to their customers in that potential market niche.
击败他们的唯一办法是知己知彼，并提供那些消费者在那片利基市场上还无法获得的产品或服务。
The idea is that the UDDI service is deployed to a well-known address the consumer will already know; then the consumer can use UDDI to find other Web services.
其思想就是，将UDDI部署到一个使用者已经知道的知名地址，然后使用者就可以使用uddi来查找其他的Web服务。
A service interface must specify everything that potential consumers of the service need to know to decide whether they are interested in using the service, as well as exactly how to use it.
服务接口必须指定服务的潜在消费者需要知道的每一件事情，以决定他们是否对使用服务感兴趣，以及怎样使用这些服务了如指掌。
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