Like Samsung electric outlets at airports, Pico de GAP taco trucks, or even Jagermeister band sponsorships, brands are seeking ways to hit the whammybar and delight consumers with their brand.
Since his days in The Yardbirds as part of the British invasion of the 1960s, Beck has picked and plucked and whammy bar'd his way to true Guitar Hero status ( and not the video game kind).