It seems that the old model of cyber-attacks, involving peer-to-peer virus infection, is becoming increasingly ineffective as anti-virus companies step up their game, causing nogoodniks to rely on search results, websites, and zero-day attacks.
Just as important, the platform will host exploits only for known vulnerabilities, not so-called zero day exploits--new attacks for which software companies haven't yet issued fixes.
Meanwhile, a big offering on tap is FireEye, a leader focusing on next-generation threat protection, focused on stopping advanced malware and zero-day and persistent attacks that bypass traditional cyber defenses.