The app will include new personalization features, although Christy Tanner, executive vice president general manager of TV Guide Mobile and TVGuide.com, wouldn't elaborate on specifics.

WSJ: Apps Coming That Recommend TV Shows

Deal-making with Amazon "was a very smooth process, " says John Loughlin, executive vice president, general manager of Hearst Magazines.

WSJ: Magazine Publishers Reach Deals With Amazon's Kindle Fire

"Consumers need a simple way to navigate and search the overwhelming amount of TV content, " said Michael Thompson, executive vice president and general manager, Nuance Mobile.

ENGADGET: Panasonic 2013 Smart TVs wield Nuance Dragon TV for voice control, text-to-speech