abstract:A front porch campaign is a low-key electoral campaign used in American politics in which the candidate remains close to or at home to make speeches to supporters who come to visit. The candidate largely does not travel around or otherwise actively campaign.
In the great FrontPorchCampaign of 1896, William Jennings Bryan engaged in the first modern presidential campaign, complete with modern campaign tactics, traveling around the country, giving over 600 speeches, on the clear premise that he was pursuing the position.