From Plovdiv, take the E85 back road 108km straight north to Kazanlak, an eccentric, agricultural destination where an interesting mix of Bulgarians, Roma and ethnic Turks congregate in the town's gregarious open market.
Founded three decades ago by gregarious entrepreneur Sir Ron Brierley - described as New Zealand's equivalent of Donald Trump -- Brierley Investments had tried to be all things to all people: it held 60 assets as recently as June 1998.