In contrast to their nervous performance in the field in the semi-final at The Oval, when Australia hit 163-5, this was a highly-polished display by all the bowlers and the fielders, not least wicketkeeper Sarah Taylor who took a stumping and two fine catches.
It absolutely appears to care about the impact it could have on its image among those self-congratulating customers who think so highly of themselves as they run their fingers over the carefully polished screens of their high-priced handheld devices.