The Cincinnati-based company created one of the first radio soap operas as a way to market its products, and years later it created its own soap operas, including “As the World Turns,” for television.

这家辛辛那提市为总部的总司首创了广播肥皂剧来推销公司产品并且在数年之后拥有了自己的肥皂剧，包括电视版的《让世界转动》。

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His broadcaster, Venevision, had been tangling so much with President Hugo Chavez that Cisneros had decided to avoid politics and focus instead on entertainment content, including hugely popular Latin American soap operas.

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Daytime TV, including live talk shows such as "The View" and soap operas, which typically tape about a week's worth of shows in advance, would be next to feel the impact.

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