Chao is President of the American Neuroscience Association and a key decision-maker as to which scientists are able to get research money to study the brain from the National Institute of Health.
We have forgotten that regardless of the target market, the key decision-maker, whether he or she is a financial adviser, a hospital administrator, a CEO, a mom buying a toy for her child, or the head of a large contractor for the military, is first and foremost a human.