Their appeal wears off quickly and as powerful as marketing stunts can be, you shouldn't rely on them as a long-term strategy or as your only marketing effort.

它们的吸引力会很快消失，尽管它是一种有力的营销绝技，但是你不应该依赖它们，使之成为长期策略或者唯一营销工作。

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Think about your sales and marketing strategy, include information on how the product or service will be priced, channels to market, advertising and marketing plans.

想想你的销售和营销策略。这包括产品和服务是怎样定价的，渠道市场，广告和营销计划。

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The biggest reason most social media marketing campaigns fail is fear - fear of jumping into something new and trying a social media marketing strategy.

大多数社交媒体营销活动之所以会失败，最大的原因是恐惧——突然进入某种新事物的恐惧，并且还想试用社交媒体营销策略。

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And will the terms content marketing and content strategy simply evolve to replace the current notion of marketing and marketing strategy?

FORBES: Is Content Marketing The New Advertising?

Most business gurus recommend retaining an inbound marketing specialist to craft your inbound marketing strategy and attract new customers to your business.

FORBES: Traditional Spending Habits That Can Drive Your Small Business into the Ground

Rometty, 54, is currently IBM senior vice president and group executive for sales, marketing and strategy.

FORBES: IBM Names Virginia Rometty To Succeed Palmisano As CEO