"Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England Consulting Group.

“不幸的是，这只是更典型的通用公司，”行销巨无霸新英格兰顾问集团的经营合伙人与负责人罗伯特•来普利说。

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A decade ago, his expertise fully matured when he took the natural next step and launched Liquid Assets consulting group, an experiential marketing and consulting group centered on wine and food.

十年前，在经验完全成熟的时候，他成立了一个实验性的葡萄酒和食品营销咨询集团。

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The revenues of Boston Consulting Group's marketing business (everything from naming a new shampoo to allocating marketing budgets) are growing three times faster than traditional consulting.

ECONOMIST: The efficient adman

Mark Carr is the managing partner of the South Street Strategy Group, a Boston-based consulting firm that combines strategic consulting with the best in marketing science to help clients capture new growth opportunities and improve their existing business.

FORBES: How CMOs Can Re-energize The Annual Planning Process