The latter is in order to examine the validity of the media credibility index.
哪些因素可能会影响中国受众对“媒介可信度”指标的评估? 后一问题是为了检验本套指标的效度如何。
参考来源 - 中国大众媒介可信度指标研究It is a systematic project to construct media credibility.
本文认为，媒介公信力的建构是一个长期的系统工程。
参考来源 - 两维系统中的中国大众媒介公信力建构The research on advertising media credibility is really essential and will have a great effect on advertising effect measurement.
广告媒介可信度量表对于评价媒介所投放的广告的可靠性具有重要意义。
参考来源 - 广告媒介可信度评价量表研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Actually, this problem is an issue relating to the media credibility.
该问题实质上是一个关于媒介信用的问题。
This dissertation is an empirical research on measuring the construct of Chinese media credibility.
本研究是关于中国“媒介可信度”概念测量的实证研究。
Factors that affect belief on rumor include cognitive sophistication, media credibility, and access to alternative information.
聚类分析发现，作者认为，影响传闻信任的因素包括：认知成熟度、来源可信度、另类讯息易得度。
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