Rather than just jockeying for traffic and search, we should also consider social media mindshare. But honestly, what could possibly be a metric for mindshare?

我们不应该只为了流量和搜索煞费心机，还应该考虑一下在社交媒体上的用户认知度。

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Display advertising has been particularly popular with non-Chinese consumer brands fighting to grab Chinese consumer mindshare.

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As Hadoop gains mindshare and marketshare for "big data" operations, Cloudera is looking to scale its own business too.

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But both companies are leading in mindshare and in market share and benefitting from this growth in Smart Devices.

FORBES: Apple, Google and "Smart Devices"