Also, we are delivering emails and special offers to customers that can be viewed over mobile and utilized in stores.

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If one of those content offers is a SlideRocket online presentation, the data on who viewed the presentation and for how long can then be transferred back to Marketo for use in scoring the value of the lead.

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As for platform discrepancies, the Android app has a Recently Viewed pane which the iOS version lacks, but the latter offers recipe-sharing while the Android one doesn't.

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