Online sales typically account for about one-tenth of total sales in November, one of the biggest shopping periods of the year, said John Squire, an executive with IBM's e-commerce marketing unit.

据IBM电子商务机构的高管约翰。斯盖尔说，每年十一月是全年购物最热络的月份之一，网购金额在这个月份通常占总销售额的大约十分之一。

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One customer, Kerstin Schilling, chief executive of Bestsidestory GmbH, an online marketing provider based in Leipzig, Germany, hesitated a year before committing to Web-based software from SAP, in part because the firm evoked fears of long project installations and high costs.

WSJ: Slow Start for SAP's Web-Based Software

"Search is what ignited everything, " says Geoff Ramsey, Chief Executive of eMarketer, a firm which aggregates and analyzes online marketing statistics.

FORBES: Tech Boom, Media Bust

From his earliest days with the company, when it was a video-games firm called Control Video Corporation, the former Pizza Hut marketing executive was convinced that there was something magical about the delivery of content online.

ECONOMIST: A theory of the Case | The