On January 10th Playboy Enterprises accepted an offer from its 84-year-old founder for the 30% of its shares he did not already own.

1月10日，花花公子集团同意了这位84岁创始人的购买剩余30%股份的报价。籍此，花花公子集团拒绝了来自FriendFinder的收购报价。

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Mr Hefner’s offer of $6.15 a share values Playboy Enterprises at a mere $207m, down from about $1 billion in its prime in 1999, when it briefly posed as a hot dotcom stock.

休•海夫纳先生每股开价6.15美元，那么花花公子企业仅仅价值2.07亿美元，比1999年的峰值10亿美元大幅降低。 那年它一度成为热门的网络公司股票。

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Parent company Playboy Enterprises, which last had an annual profit to report in 2007, is now moving to position itself as an entertainment and lifestyle brand, with greater focus on merchandise.

在最近一期2007年的年度收益报告之后，花花公子总公司便开始将自己定位为娱乐和生活品牌，相关的商品关注度很高。

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Before this, he was the managing director and head for digital ventures at Playboy Enterprises.

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Last month Playboy Enterprises announced that "a limited partnership controlled" by Hugh M.

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The show, whose period setting had invited comparisons with Mad Men, was produced in conjunction with Hugh Hefner's Playboy Enterprises.

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