Therefore, a particular and clear product concept is a good way to attract consumers.
因此，企业需要提出一个鲜明而独特的产品概念作为切入点，来吸引目标市场的注意力。
参考来源 - 品牌产品进入国际市场的营销沟通策略研究
产品概念 - 引用次数：2参考来源 - 主题导引下实例推理压路机造型设计方法研究
产品观念
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Product concept
abstract:Product concept is the understanding of the dynamics of the product in order to showcase the best qualities and maximum features of the product. Marketers spend a lot of time and research in order to target their attended audience.
Productconcept and features must be sufficiently compelling to motivate people to talk about it (online and offline) and eventually, spark viral awareness.
The students came up with an innovative productconcept: COOL PADS for the shoulders, helmet, armpits, and groin that feature temperature sensors and a cooling system to help players maintain safe body temperatures on the field.