品牌植入式营销(Product Placement Marketing)是用最形象、最生动的方式,将产品嵌入到影视节目中,借助离奇的故事情节,动人的情感流露,把品牌最经典的文化内涵展示出来,让...
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所谓的植入式广告又称嵌入式营销(Product Placement Marketing)(或称隐性广告、软性广告),是指将产品服务或品牌及其代表性的视觉听觉元素符号策略性融入电影、电
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...会员式营销;植入式营销 [gap=2865]Keywords: Tencent QQ;experiential marketing;affiliate programme; product placement marketing ...
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As a way of marketing with media, product placement has been more than half a century of history.
作为一种寄生于媒体的营销方式,植入式广告事实上已经有超过半个世纪的历史。
So the product placement should work with other forms of advertising and marketing factors under the guidance of integrated marketing in order to maximize the validity.
因此,植入式广告需要在整合营销传播观念的指导下,与其他广告形式和营销因素配合才能达到效果的最大化。
Then we called his marketing department to find out exactly how it approached product placement.
之后我们给他的营销部打电话确认究竟将想如何安排广告安插。
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