Services have a slight effect on consumers' exchanging value perception but didn't affect their psychological value perception.
服务对消费者的交换价值知觉有一定影响，但不影响消费者的心理价值知觉。
Consumers' exchanging value and psychological value perception of imported goods are significantly higher than that of home made goods.
消费者对进口产品的交换价值知觉与心理价值知觉均显著高于国产产品。
Price has a significant effect on consumers' exchanging value perception, while the effect of price on psychological value perception is not significant.
价格显著影响消费者的交换价值知觉，但不影响其心理价值知觉。
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