语用礼貌的核心是“面子”，即每一个社会成员为自己在公众中争取和保持的“个人形象” （public self-image）。面子分为正面面子（positive face）和负面面子（negative face）。
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"Face" is the public self-image every member of a society wants to gain for himself.
面子是每个社会成员想为自己争取的公开的自我形象。
As a public welfare workers, I will self-start and establish a positive image for the prevention of AIDS advocacy work to make their own efforts.
作为一名公益事业工作者，我将从自我做起，树立正面积极的良好形象，为预防艾滋病的宣传工作做出自己的努力。
Their intense sense of self leads them to strive for perfection in all things and to be quite concerned with their public image.
由于自我意识强烈，每件事都想做到尽善尽美，特别爱面子。
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