So, my challenge to you is this: Today, instead of focusing on your list, focus on your intention, purpose and reason why.

所以，我向你提出的挑战是：现在，不再关注你的清单，只关注于你的意图、目的和原因。

youdao

Every organization has a unique purpose and reason for being. This uniqueness should be inflected in vision and mission statements.

每个组织都有其独特的目标和生存的理由，这种独特性应该以远景和任务陈述表现出来。

youdao

Many of you will be remembering your purpose and reason for being manifest upon this Planet during these times and beginning to express this in a more solid fashion as you go about your daily living.

你们许多人将回忆起自己此刻化身到地球的目的与原因，并且开始以一个更立体的样式去表达，就在你体验每日生活的时候。

youdao

is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute."

VOA: special.2010.06.06

So what exactly is this mysterious insurance score, and what exactly is its reason and purpose?

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What we really want is not selfish self-consciousness but selfless spontaneity, and the reason why purpose is so motivating is it draws us up and out of ourselves to a place where we escape our petty prison of selfishness.

FORBES: Is Google Simply Wasting Its Money?

And a strong environmental ethic has no equal for attracting and motivating good people, galvanizing them around a shared higher purpose, and giving them a powerful reason to join and to stay.

FORBES: Spiderman's Most Important Lesson For Entrepreneurs