As he talks, Mr. Kalanick paces around the conference room carrying a golf putter.

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The two-and-a-half-hour custom fitting experience includes computer recommendations for driver, fairway woods, hybrids, irons, and wedges, complete with specs for lie angle, loft and shaft, plus putter and even the correct golf ball.

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Points revealed he was using a refurbished version of his Mom's putter that he had borrowed from her golf bag when he was a teenager.

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