Both companies were innovators in developing digital storage architectures serving particular needs for richcontent storage in archiving, digital content libraries, special effects and post production.
They believe that the combined organisation will have a stronger platform and greater resources to invest inrichcontent, new digital publishing models and high-growth emerging markets.
In September 2012, Google Play leveraged Ads for Access to introduce consumers to the variety of richcontent available in the new service as part of the free Wi-Fi connection offer.