Among them,rock legends Cheap Trick and John Hiatt, who performed several South By Southwest events to promote his new CD "The Open Road."

VOA: standard.2010.04.07

The Paralympics run from 29 August until 9 September and will be staged largely in the Olympic Park, with sailing events at Weymouth and Portland, rowing at Eton Dorney and road cycling events at Brands Hatch, south of London.

BBC: London 2012: Paralympic ticket sellout goal

Five more of these "Gentlemen of the Road" events are scheduled for next summer.

WSJ: Not Your Granny's Grammys

Unlike rival guitar companies, Taylor does not invite popular music stars to participate in their Road Show events.

FORBES: Keeping Enthusiasts Enthused, Part 2