Fortunately, the rest stop had a garage, but the guys just stared at our mangled run-flat tire and shrugged.

FORBES: Measuring the Distance Between a Brand Promise and a Brand Experience

Then, crossing over the George Washington Bridge into New Jersey, he hit the mother of all potholes and blew out the front left run-flat tire.

FORBES: Measuring the Distance Between a Brand Promise and a Brand Experience

After making the mistake of listening to Mike Francesca spend no fewer than 20 minutes describing how he replaced a flat tire, I finally learned that billionaire mayor Michael Bloomberg is planning to run the New York Marathon as scheduled this Sunday.

FORBES: Bloomberg's Marathon Mistake And Other Post-Sandy New York Sports