Few of them, however, can claim to have a unique selling proposition.

但是他们中很少有品牌能够有一个独特的销售定位。

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Tumblr's emphasis on customization and ease of use, is its unique selling proposition.

Tumblr的独特卖点在于可定制化和易用性。

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Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.

菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。

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North and South's unique selling proposition is that they, extraordinarily for a modern pop band, play instruments.

ECONOMIST: The last big thing

Cadillac, for one, might take issue with that--it has a 400hp, 5.7-liter V8 without any dome--but it's a selling proposition.

FORBES: Magazine Article

Having a good resume that profiles your Unique Selling Proposition (USP), or the great skills that are inherent in you, is a must as well as being prepared for the interview.

FORBES: The Main Reason You Won't Find a Job