This means that you should always be trying to makegooduseof your time, and when you have an excess of another resource (e.g. money), you should seek to trade it for time.
However, the challenge is to quickly identify what should be retained and to makegooduseof the information that is generated so that, with the right business processes in place, SMEs can derive valuable information from big data to gain unique insights into their organisation and their customers, improve efficiencies and ultimately add value to the bottom line.