We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.

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Without the novelty of a CEO getting drowned out by his own product (with an in-joke to boot), this ad simply showed someone blowing off her real-world relatives for her more exciting friends doing more exciting things.

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Chief Executive TerrySemelTerry Semel and crew were simply trying to get TV ad buyers to think about shifting more of their ad budgets to the Net.

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