Mapping consumer insights into the decision-making and buying process.

在决策和购买流程中定位客户内在需求。

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Consumer consideration set is of great importance in consumer decision process, a brand can only be bought when it is concluded in the consideration set.

消费者考虑集是消费者决策过程中的重要阶段，品牌只有进入考虑集才有可能被最终购买。

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This paper examines the model of tourist shopping behaviors, purchase decision-making process and its characters from various angles, such as psychology, consumer behaviors and economics.

本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点，最后分析了旅游购物新的发展趋势。

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What information sources drive the consumer decision-making process?

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In this decision-making process, the consumer usually visits several different sites which have different purposes in the purchasing cycle, using a different set of tools at different stages.

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