How do you manage the demand forecast?

你如何管理你的需求预测？

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Consequently, the demand forecast will be inaccurate and the supply will be out of stock or overstock. Other problems will emerge, such as worse service and inefficient transportation.

它会造成需求预测错误、供给缺货或积压、低质服务、低效运输等问题，严重影响供应链的绩效。

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Even though manufacturers and retailers can forecast aggregate demand with some certainty, forecasting accurately how that demand will be distributed among the many SKU's they sell is difficult.

尽管制造商和零售商能够有一定把握地预测总需求，但要准确地预测需求将如何在他们销售的众多 SKU 中分配是困难的。

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According to the 2012 American Express Business Travel Forecast, the demand in these countries is also leading to higher prices and fuelling new competition among travel suppliers.

BBC: The new epicentre of business travel

The Organization of Petroleum Exporting Countries cut its global demand forecast for 2008 for the fourth time this year, saying that consumption would continue to slow in 2009.

FORBES: Magazine Article

The Indian middle class, which provides the majority of air travel demand, is forecast to grow by 200 million over the next 8 years.

FORBES: Etihad Airways First To Take Advantage Of India's Newly Opened Airline Market