"Call" mobile media, in its initial function of the overall function of the gradually weakening, by phone, the concept of interpersonal "call tools" to gradually "mass media" tilt.

“通话”这一手机媒体最初功能在其总体功能中逐渐弱化，手机的概念也由人际间的“通话工具”逐步向“大众传播媒介”倾斜。

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The mass media not only has the function of communication, it also promulgates culture, and has closely relationship with other respects of culture.

大众传媒不仅具有信息传播的功能，还肩负着文化传承的使命，并且与文化其他方面联系异常密切。

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His theory of pseudo-environment becomes the origin of the subsequent theory of "agenda setting" and research on the latent function of the mass media.

他的“拟态环境”理论，构成了后来的“议程设置”理论和大众媒介的隐性功能研究的思想根源。

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