Love is the only time shifting empty the essence of things, so how could it have a name be capture?

爱情乃时间唯一变幻不定本质永远空洞的事物，所以它怎么可能有真名任人捕捉呢？

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Company founder Blake Krikorian acknowledges most folks may be confused by the concept of shifting the time and place of media consumption.

公司创始人Blake Krikorian承认大多数人可能被转换时间和媒体消费地点等概念给高糊涂了。

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[Laura Fonken et al, Light at night increases body mass by shifting the time of food intake]

[劳拉·范肯等，《夜间灯光通过改变进食时间增加体重》]

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However, in the world of social media, where talking about what is happening in the now is social currency, time shifting is a losing proposition.

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Time shifting is practiced most often by adults 35-49, who average 3.13 hours per week, while teens, (who totally have more important things to do) timeshift the least, just 1.5 hours per week.

FORBES: Time Shifting, Platform Shifting Changing the Face of Television

Time shifting is powerful.

FORBES: Why Social Media Has Saved TV Ads