It elaborated the advantage of Olympic Media and analyzed the characteristics of Olympic host city. Besides, the visual image design and culture promotion means of celebrations were analyzed.

论述了奥运传媒优势，进而分析了奥运会主办城市特色及庆典活动的视觉形象设计与文化推广方式。

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But all that visual and audio stimulation serve a larger purpose: To sell a product well, to project a particular image, design has to relate to society.

CNN: JAPAN'S HIDDEN PERSUADERS