A product that the user discovers will take him closer to his life goals, and not just his end goals, will win him over more decisively than any marketing campaign.

如果用户发现某个产品不仅帮助他实现最终目标，而且还会带领他向人生目标靠近，那么这个产品一定会彻底地赢得该用户，而这是任何市场营销手段所不及的。

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It appears Obama's strategy is not just to win, but to win decisively, CNN senior political analyst David Gergen said.

CNN: McCain-Palin on defense in must-win red states

Cohen also said it's vital for the U.S. to maintain its edge in high-tech weaponry, to win quickly and decisively.

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One would expect that a person who believes the science is on his side would relish the opportunity to participate in, and decisively win, a nationally televised debate.

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