Emboldened, O'Neill's boss, Mong-Koo Chung, the revered chairman of Hyundai Motor, is demanding even more.
Now Hyundai Motor is an independent entity, though controlled largely by Chung through affiliates.
And as Chan Koon Chung writes in his novel The Fat Years, the people indeed acquiesce.
"I'm very sorry this tragic accident occurred, " said Chung Hyung-sook, South Korea's team leader.
Chung said South Korea was considering withdrawing from equestrian out of respect to Kim.
Chung, 51, is rich and well-educated (he earned degrees from MIT and Johns Hopkins).
Chung's father failed in a bid for the presidency in 1992, partly for this reason.
It's another headache for billionaire Chung, who is trying to maintain his company's momentum.
"This has been such a strange, surreal experience, " Chung Lee, the scientist's only son, told Time.
Chung was promoted immediately to chief investment officer and took over as chief executive in 2003.
"We were big enough, they might have come in to see us, " Chung says now.
Chung's ideal stock is on the upward swing of a curve marked by rapid unit growth.
Park, the daughter of late South Korean dictator President Park Chung-hee, took office Feb. 25.
Even after he ran out of places to put the statues, Mr. Chung kept ordering more.
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But Mr. Chung is having difficulty getting a government agency interested in his busts.
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But as the time to gun for partner approached, Chung started looking for alternatives.
One of Chung's more recent positions is in Whole Foods Market, the high-priced organic foods retailer.
The ensuing period of democracy ended when Park Chung Hee staged a military coup in 1961.
"It's quite ironic, " says Ivan Chung, a senior analyst in corporate finance at Moody's Investors Service.
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Outside court, Chung said he wanted to put the situation behind him as soon as possible.
Chung has agreed to cooperate with prosecutors in their continuing probe of campaign finance irregularities.
The South supports Mr Chung's visit and hopes it will lead to further exchanges.
Mr Moon, meanwhile, was jailed in the 1970s for protesting against Park Chung-hee's administration.
Which would leave Chung Mong Koo and Hyundai to sink or swim on their own.
"Chung Mong Koo remains an unknown as the manager of an automotive company, " says Choi.
There, Hyundai chaebol founder Chung Ju Yung sold the Shenzhen idea to the North Korean government.
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Chung will say less than 20 percent of that sum wound up as donations to political causes.
"Whoever gets elected, there may be a long period of political instability, " says analyst Eum Kim Chung.
Sure, Chung says, in times like these, with the stock market so volatile, growth might seem risky.
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In 1979, South Korean President Park Chung-Hee was shot and killed by his intelligence chief Kim Jae-kyu.
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