He gives perfume-makers free rein to do their thing, then applies his nose and marketing prowess to help refine the scents.

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"Trust me - if you gave people at Google free rein to produce TV you'd end up with a lot of bad sci-fi, " he said.

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Kewalram backed him--it owns just over a quarter of the company today--but Verghese would have free rein.

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There he had free rein to critique what he considered avant-garde's excesses.

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Thatcher responded with radical reforms, shaped by the ideas of free-market economists Friedrich Hayek and Milton Friedman on minimizing government control and allowing markets free rein in deciding the shape of the economy.

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Some scientists, giving their imaginations free rein (and extrapolating from Earth's own sea creatures), have suggested filter-feeders, such as whales.

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