Generally, the ability of an association to grow its membership is a function of the perceived value it can deliver.

FORBES: How to Dramatically Grow an Association's Membership and Sponsorships

There are quite a number of other ways to for an association to be recognized as a thought leader, which is a function of the nature of the membership, the resources that can be accessed and ingenuity of the association.

FORBES: How to Dramatically Grow an Association's Membership and Sponsorships